The expansion includes markets across Asia, Africa, Europe and Latin America/Caribbean. Spotify also announced that the company will launch its service in 85 new markets, and roll out 36 new languages. The DSP said high quality music streaming is consistently one of the most requested new features by users. Spotify HiFi will begin rolling out in select markets later this year. “Anytime anyone really takes time to sit down with our music and listen to it in a really high quality way, it’s very exciting because I know they are hearing everything that we intended them to,” added Finneas O’Connell. “It’s really important just because we make music that want to be heard in the way that it was made.” “High quality audio means more info, there are things you will not hear if you don’t have a good sound system,” said Billie Eilish. Spotify HiFi was unveiled during the Spotify Stream On livestream, with an endorsement from Billie Eilish and her brother and collaborator Finneas. Spotify now joins mass market rivals Amazon Music, Deezer and Tidal in offering a higher quality service.
Spotify HiFi will deliver music in a CD-quality, lossless audio format to devices and Spotify Connect-enabled speakers. Beginning later this year, Spotify Premium subscribers in select markets will be able to upgrade their sound quality to Spotify HiFi.
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